Fetch the Flag is a digital campaign designed to drive signups for Snyk’s annual CTF competition, targeting a developer audience.

I created a playful, game-inspired 8-bit style I felt would resinate with the audience. This included collaborating with YouTube creators, reimagining them in pixel form as they embarked on quests to capture the flag while tackling security challenges along the way.

The campaign delivered strong engagement and conversion, resulting in 2,576 attendees and a 69% attendance rate.