Evo needed to feel like a disruptive new entry into the AI security space without losing its connection to Snyk, so the identity was built to balance distinctiveness with familiarity.

The work focused on developing a bold and sophisticated design system that worked alongside the Snyk brand, including the logo, colour palette, typography, and iconography. The final identity reflects the concept of AI agents being orchestrated together and is supported by simple, scalable guidelines for consistent use across touchpoints.

The new identity helped clearly distinguish Evo from existing Snyk products, supporting its launch as a disruptive AI-native offering.