RSA Conference (RSAC) — the world’s largest cybersecurity conference — is a noisy, competitive environment, so the creative needed to be instantly recognisable and memorable.

With Sean Evans of Hot Ones as a guest, the branding leaned into a bold “heat” theme that carried throughout the entire experience. This project focused on maintaining strong brand consistency across physical spaces, digital content, motion, and swag — creating a cohesive and memorable presence at every touchpoint.

The event increased visibility and engagement on a highly competitive show floor, positioning Snyk as a bold and culturally relevant presence within the cybersecurity space.